On-Page Optimization-Tips

On-Page Optimization

On-page optimization refers to factors that have an effect on your Web site listing in search results.These factors are controlled by us or those who create the page.Some of the On-Page optimization are

 1) Domain name- It is the name we see in the search result.

 2) Meta tag is the title given to our post.It should have 512 pixel and the maximum                characters should be 55-60. There should be no spelling mistakes.The keyword should be correctly specified in the meta tag.

3)Content optimization-Content should be meaningful.It should be more easier to understand and informative. Try to add he meta tag in the first paragraph.try to include the keyword  two or three times.Try include he keyword before a comma or full stop.Give some words in bold.Always add  one h1,h2.There could be more h3.

4) Image Optimization-Images within  content is a great way to make site more appealing. Techniques used are: -

ALT Tag: The image ALT text (alternative text) is used by search engines to understand images.

Eg: <img src = “SEO.jpg” alt=” SEO image”/>

5) Anchor Text Optimization - Search engines consider anchor text of incoming links for ranking purpose. Anchor text is the visible, clickable text in a hyperlink.

6)Authorship Optimization - Authorship provides authority and validity to content readers. Adding name and profile picture to your Google account, it builds trust of search engines and viewers.

Kavya V K